Export Guidance Posts

Think strategy, not tactics.

Guest Blogger, David Reid, is MD and Founder of Because Brands Matter becausebrandsmatter.com When meeting potential clients for the first time, I always explain that the work that I do is based on one simple objective – increasing sales by developing robust brand positioning strategies. In past years this would […]

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Let’s look at environmental factors and how they guide decisions to enter new international markets

Deborah Begbie, Export Clarity This post highlights environmental factors in international markets which impact business activities and performance. Through analysing these factors companies can plan strategically for new opportunities and mitigate business threats. I conclude with a PESTLE analysis for a pharmaceutical company to demonstrate how this analysis guides the […]

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